OUR IDEAL CLIENT

Allows their designer/planner to do what they do best.

Is open and honest with their planner from the beginning.

Doesn't micro-manage, but doesn't want to be "hands off" with their event, either.

Is dying to incorporate personal details and surprise features to wow their friends and family.

Thrives on originality and creativity, and wants to push the limit on what's been seen before.

Is willing to go the distance to complete "the look".


Thinks flowers and decor are just as important as the photographer who is paid to take pictures of it.

Wants to spend the day sipping champagne and doling out hugs like they're going out of style.

Trusts that they've hired the right vendors, and trusts that these vendors will do their job on their own accord!

Wants to pair the wacky with the mundane.

Gets a kick out of a good modern twist on the traditions.

Likes the term "pops of color".

Is willing to get down and dirty in formal attire, all for the sake of the pictures.

Smiles from the heart!

Just wants to ultimately be married at the end of it all.



Our ideal clients are comprised of attitude and personality. We want to ensure that our work flows match up, and that the In The Now team can provide you with services that will compliment your styles and wedding in a personal way. We want to "get" each other! We want to be friends. We want to know you, your relationship, and what your marriage will be. We take this relationship personally, and we want you to as well!